August 18, 2008

Organic Cotton Showing Up Everywhere


Cotton is King…Scarlet O’Hara thought so, for a while anyway, until she went for the velvet green curtains.

Have you noticed all the top designers and models that are championing “clean cotton”. The Environmental Justice Foundation, a nongovernmental group hopes to call attention to the cotton industries alleged connection to pesticide poisoning, child labor, environmental depletion and thousands of deaths a year. The foundation enlisted the help of designers to create organic cotton t shirts with something to say. Luella Bartley, Betty Jackson, and Katherine Hamnett all showed off their designs at London Fashion Week. I’m sure Scarlet would have been the first to buy one…after daddy started growing organic cotton.

On that note, did you know (according to the associated press) that Wal-Mart is now the biggest seller of organic cotton products world-wide?!

And or course my old friend Barbie. You can always count on her to be on the cutting edge. Her latest t-shirt, “Think Pink Live Green” was shown at the International Toy Fair in New York. Mattel is making an effort to make up for the lead filled toys…so they cleaned up all the plastic scraps off the factory floor and recycled them to created a new line, Bcause Barbie. A recycled plastic t-shirt on Barbie…plastic, dressed in plastic. Okay Pedestrians, let’s give Mattel a hand, they are trying…a plastic hand maybe…did I say that?

Oh, and did you hear about the Duke University’s Basketball fans. They won’t give up their blue shirts, but to show how seriously they are taking the climate change they wore “Bleed Blue. Live Green” t-shirts in an effort to raise awareness around sustainability. Even the mascot was wearing his green t-shirt. Duke University purchased carbon offsets equivalent to the electricity, steam and transportation consumed by the game, working in partnership with the renewable-energy company NativeEnergy.

More on organic t-shirts and King Cotton on another day….

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